The Quantum Brand Formula
Quantum Brand Formulation© (QBF) is a proprietary process, a formula that allows us to quickly and efficiently develop powerful brand experiences for established organizations, start-ups and solo entrepreneurs. This novel formula addresses 7 distinct elements. Elements vital to creating a distinctive holistic identity of your “true value” for stakeholders. This proven, science-based approach is both qualitative and quantitative by design and provides an encompassing identity, targeted content and organizational strategy for quick market entry and long-term success.
The Formula and How It Works
QBF encompasses the following brand attributes: energy – multipliers – whole brain analysis – core identity – whole heartedness – external factors – true value. Using a confidential interview platform, a data-collection exercise, an emerging brand is dissected, examined and challenged to produce in-depth information. This information is then organized, combined and reformulated to form a succinct brand messaging statement, identity recommendation and an operational outline.
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This approach to branding covers a wide variety of organizations from global corporations to century old non-profit organizations. See PNTC press coverage
7 Key Elements
Energy is important to developing a quantum brand as it is the force that drives a brand to success. This section of the interview takes a pulse on the energy levels at play within the organization and what effect they will have on brand development and acceptance.
Multipliers of a company, product or service are explored for a more expansive view. It allows for careful review of all the facets that make up an all-encompassing brand. Seeing individual elements in relationship to each other to ensure you are maximizing potential.
Whole brain analysis is key to thoughtful branding. More extensive than a traditional SWAT analysis, this portion of the interview outlines the critical thinking capabilities from the creative side of the brain and the analytical side of the brain that sustains a brand's life cycle.
Core identity probes what is at the center of an organization, product or service’s existence. It is a drill-down exercise aimed at prioritizing market offerings into a purposeful and authentic identity.
Whole heartedness is all about commitment and dedication. Here we explore the passion that moves the ordinary to the extraordinary to be a quantum brand that resonates with your audience immediately.
External factors are a practical look at the dynamics at work that are largely out of the control of the organization or individual. Here we detail key issues that need to be addressed in a timely fashion in order to support the launch of an authentic brand.
True value is focused on a deliverable that goes beyond a value proposition. This portion of the interview determines the overriding true value that becomes the essence of the quantum brand.
VERISCOMM
MISSION: Provide personalized encompassing services to create true-value-based quantum brands.
VISION: Empowerment to create a healthier world.
ENERGY: Jumpstart the purpose you bring to life.
“Regina was a huge help in branding and kick starting my business. Her extensive interview process gave me the clarity I wasn’t even aware that I needed. She is committed to helping entrepreneurs reach their dreams. Now, with her help, I have a brand strategy and the momentum and clear path to go forth and live my passion in helping others. ”